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“I see my life as existing in two halves: Pre-Amy and Post-Amy.”

Michael Seibel

Managing Director, Y Combinator

Content that scales you

The User Manual for Founder Psychology

Free essays and frameworks drawn from thousands of hours coaching YC founders.

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Accelerate your growth with a Founder Coach

Amy matches you with an experienced coach who will bring you to the next level.

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Podcast
New

"No one knows my company better than I do"

What does it actually look like when a founder stops organizing their life around everyone else's expectations? In this episode, Amy Buechler talks with Tom Brunskill, founder and CEO of Forage (YC W19), about the path from feeling alone and uncertain to internal peace: how to move past people-pleasing and imposter syndrome, make the hardest calls through a fundraise and an acquisition, and to learn to trust what you know is right for you and your company.

Listen →48 min
Essay
Trending

The Tension Tug of War

Why you and your cofounder keep pulling against each other.

Read →7 min
Newsletter

🦁 Founders' Animal Instinct

Human nature isn't fundamentally selfish. The founders who build the most valuable, enduring companies are almost universally motivated by service — and in my experience, that's not just the more ethical path. It's the more successful one.

Read →2 min
Essay
Foundational

Processing Your Emotions is a Competitive Advantage

Feeling isn’t a weakness. It can be your competitive advantage (if you learn how to do it).

Read →8 min
Essay
Foundational

Think of Your Self Like a Product

Treat your own mind like something you can study, debug, and improve.

Read →2 min
Essay
Foundational

Introducing Vision

Why vision is a tool you operate, not a poster on the wall.

Read →4 min

Stories you can’t hear anywhere else

Join YC Founder Coach and psychotherapist Amy Buechler for conversations with founders about how they grew as their startups scaled.

From doubt and overwhelm to clarity and confidence, these stories go beyond the surface to reveal how the world's top founders evolve to achieve extraordinary outcomes.

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The Scaling Founders Podcast cover art
October 18"No one knows my company better than I do"Scaling Founders
0:00-48:04

Built from experience no one else has

Y Combinator

YC's First Batch Director

Amy spent five years inside YC - embedded with thousands of the world's best startup founders, running an accelerator program to support them through every stage of early growth.

~10,000+ Founders Supported

The Founder Coach

YC's In-House Founder Coach

Founders couldn't absorb YC's advice because they were overwhelmed and had no support built for them. Amy built that support inside YC. Scale Yourself is what it became.

~2,000+ Founders Coached

Psychology

Licensed Psychotherapist

Most coaches get certified in a weekend. Amy trained for nine years to become a therapist. This work rests on a singular understanding of the unique psychology powering the world's best startup founders.

Licensed CA MFT

Trusted by the world’s best founders

“Amy guided my transition from being the founder of a small team into becoming an effective, compassionate CTO of a globally-distributed enterprise engineering team experiencing hypergrowth.”

Sasha Klizhentas

CTO, Teleport (YC S15) & Mailgun (YC W11)

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