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Build the emotional, management, and leadership skills you need to scale at the speed of your startup

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Get started with The User Manual for Founder Psychology

Processing Your Emotions is a Competitive Advantage

Great founders don't suppress their emotion - they use it as data. When they do, founders make clearer decisions, build confidence, move faster and more sustainably - and lead with trust when it matters most.

Popular Topics

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The Founder Sync

A ritual for staying aligned as you both grow.

Read7 min
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Growth Inflection

What changes in you when the company's curve bends.

Read5 min
EssayTrending

The Tension Tug of War

Why you and your cofounder keep pulling against each other.

Read7 min
Video

Mastering your emotions while fundraising — with Aaron Harris and Amy Buechler

Aaron Harris and I share advice about what usually gets missed in the retelling of most startup fundraising stories: how it feels for founders as they do it.

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Essay

The Three Types of Feedback

Know which kind you're giving before you give it.

Read10 min
Essay

How to Implement Effective 1:1s

Make your one-on-ones the meeting that matters.

Read4 min

Resources built from experience no one else has

Y Combinator

YC's First Batch Director

Amy spent nearly five years inside YC - embedded with thousands of the world's best startup founders, running an accelerator program to support them through every stage of early growth.

~10,000+ Founders Supported
The Founder Coach

YC's In-House Founder Coach

Amy noticed that founders couldn't fully absorb YC's advice because they were overwhelmed, stressed, and lacked specialized support. Amy rolled founder coaching into her role at YC - offering resources designed to support founders as their startups grew. Scale Yourself is what that work became.

~2,000+ Founders Coached
Psychology

Licensed Psychotherapist

Most coaches get certified in a weekend. Amy was a psychotherapist before YC hired her, and trained for nine years to gain her clinical license. Scale Yourself is based on a deep understanding of the unique psychology powering the world's best startup founders.

Licensed CA MFT
350+ YC Founders matched

Accelerate your growth with a Founder Coach

We'll match you with a founder coach from our trusted network in less than 3 days.

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Trusted by the world’s best founders

I see my life as existing in two halves: Pre-Amy, and Post-Amy.
Michael Seibel
Michael Seibel
Managing Director, Y Combinator

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