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Processing Your Emotions is a Competitive Advantage

Great founders don't suppress their emotion - they use it as data. When they do, founders make clearer decisions, build confidence, move faster and more sustainably - and lead with trust when it matters most.

Popular Topics

Podcast
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"No one knows my company better than I do"

What does it actually look like when a founder stops organizing their life around everyone else's expectations? In this episode, Amy Buechler talks with Tom Brunskill, founder and CEO of Forage (YC W19), about the path from feeling alone and uncertain to internal peace: how to move past people-pleasing and imposter syndrome, make the hardest calls through a fundraise and an acquisition, and to learn to trust what you know is right for you and your company.

Listen →48 min
Essay
Most read

The Founder Sync

The meeting that resolves cofounder conflict before it begins.

Read →6 min
Essay
Foundational

Growth Inflection

What changes in you when the company's curve bends.

Read →5 min
Essay
Trending

The Tension Tug of War

Why you and your cofounder keep pulling against each other.

Read →7 min
Essay

Letter to a Young Founder in Limiting Circumstances

How to deal when your circumstances are limiting your capacity.

Read →4 min
Newsletter

🦁 Founders' Animal Instinct

Human nature isn't fundamentally selfish. The founders who build the most valuable, enduring companies are almost universally motivated by service — and in my experience, that's not just the more ethical path. It's the more successful one.

Read →2 min

The Scaling Founders Podcast

Join YC Founder Coach and psychotherapist Amy Buechler for conversations with founders about how they grew as their startups scaled. From doubt and overwhelm to clarity and confidence, these stories go beyond the surface of success to reveal how the world's top founders evolve to achieve extraordinary outcomes.

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The Scaling Founders Podcast cover art
October 18"No one knows my company better than I do"Scaling Founders
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October 18"No one knows my company better than I do"Scaling Founders
Latest episode

"No one knows my company better than I do"

What does it actually look like when a founder stops organizing their life around everyone else's expectations? In this episode, Amy Buechler talks with Tom Brunskill, founder and CEO of Forage (YC W19), about the path from feeling alone and uncertain to internal peace: how to move past people-pleasing and imposter syndrome, make the hardest calls through a fundraise and an acquisition, and to learn to trust what you know is right for you and your company.

Resources built from experience no one else has

Y Combinator

YC's First Batch Director

Amy spent nearly five years inside YC - embedded with thousands of the world's best startup founders, running an accelerator program to support them through every stage of early growth.

~10,000+ Founders Supported

The Founder Coach

YC's In-House Founder Coach

Amy noticed that founders couldn't fully absorb YC's advice because they were overwhelmed, stressed, and lacked specialized support. Amy rolled founder coaching into her role at YC - offering resources designed to support founders as their startups grew. Scale Yourself is what that work became.

~2,000+ Founders Coached

Psychology

Licensed Psychotherapist

Most coaches get certified in a weekend. Amy was a psychotherapist before YC hired her, and trained for nine years to gain her clinical license. Scale Yourself is based on a deep understanding of the unique psychology powering the world's best startup founders.

Licensed CA MFT

350+ YC Founders matched

Accelerate your growth with a Founder Coach

We'll match you with a founder coach from our trusted network in less than 3 days.

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Trusted by the world’s best founders

“I see my life as existing in two halves: Pre-Amy, and Post-Amy.”

Michael Seibel

Michael Seibel

Managing Director, Y Combinator

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