Process Notes
Essays inspired by the founders I've coached
🦁 Founders' Animal Instinct
Founders worry that leading with integrity is a liability — that ruthlessness wins and service is naive. I haven't found that to be true. Here's what I've seen instead, across thousands of hours with founders.
Founder Fear and Covid-19
Written in March 2020 after conversations with nearly 50 founders, this essay remains true for any external crisis. Fear is already the dominant emotion in startups. Here's what to do when an outside event pushes it past your threshold.